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Disruption in advertising markets, effective competition & investment in AV-What is at stake? What rules for 2020?

06 December 2016 | 17:00 - 19:00 European Parliament

Commercial broadcasters organised a reception in the European Parliament to focus on advertising as part of the ongoing EU revision of the Audiovisual Media Services Directive. As the Directive has its roots in 1989, commercial broadcasters took this opportunity to ask the Parliament to ensure the proposed revision be future proof and ensure fair competition. 

 

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Programme

  • Introduction by MEP Andrew Lewer
  • Presentation: Daniel Knapp, Senior Director Media & Advertising IHS Technology, Digital disruption: Commercial broadcasting in Europe in a changing environment
  • Perspectives from Business representatives of Commercial Broadcasters

       - Matteo Cardani, General Manager, Marketing & Ad Operations, Publitalia, Mediaset Group

       - Lars-Eric Mann Sales Director Advertising Solutions at IP Germany, RTL Group

       - Garry Knight, ITV Commercial Content Director

  • Conclusion by ACT Director General Grégoire Polad
  • Networking cocktail