TV is still developing fast and TV viewing is actually increasing - people are spending more time watching television than ever. Today the average worldwide viewing time is measured by Eurodata at 188 minutes per day in 2008, one minute more than in 2007. In Europe, too, we see a trend towards more TV consumption, not less. In most European countries the average daily viewing time amounts to more than 200 minutes per day, or more than 23 hours per week. We have television on all kinds of platforms and innovative devices and the viewer can watch audiovisual content when, where and on what platform he wants. Instead of formerly 47 national channels, we see a huge variety of 3,346 channels only in Europe.