ACT Homepage Members area

ACT Publications

TV & Sport & Health-Commitment to the EU Platform on Diet, Physical Activity and Health

Brochures, published on 10 September 2015 Download document
TV & Sport & Health-Commitment to the EU Platform on Diet, Physical Activity and Health Thumnail

With this brochure, we are highlighting the deeper relationship between sport and television. Many European commercial broadcasters have chosen to take their involvement in sport beyond the financial commitment in acquiring rights. What brings together all these grassroots initiatives is that we are seeking to engage and involve our viewers in sport, rather than regarding them simply as passive audience.