Brussels, 9 November 2010 – Commercial broadcasters issued a vote of confidence in the future at the 3rd Annual ACT Conference today, where CEOs from all over Europe gathered to discuss the latest media developments with policy-makers.
With viewing time for linear TV increasing for the tenth year in a row and reaching a European average of 222 minutes of TV viewing per person, per day, it is clear that television as a mass medium remains successful in an increasingly converged media landscape.
Commenting on the market situation of the sector, Philippe Delusinne, ACT President & CEO RTL Belgium, said: "In the difficult year 2009 our sector showed flexibility to respond to the crisis, but in 2010 our sector is again in good shape. Advertising revenues are going up and pay-TV operators proved to be resilient to the crisis with growing subscription numbers."
Today the broadcasting market is in a strong position contributing actively to EU employment and the competitiveness of the European economy as set out in the EU´s Digital Agenda:
In order for commercial broadcasters to remain competitive on a global scale, the following points require particular attention by EU regulators in the future:
In the light of continuous success of the broadcasting sector, Ross Biggam, ACT Director General, concluded with a call for dialogue with EU legislators allowing greater flexibility for the regulation of creative content in the future : "Rather than argue about the micro-details of a broadcaster's operation, why not engage in a wider debate, asking which structures of regulation are necessary to ensure the diversity of ideas and opinions in the media, without stifling the rights of freedom of expression enshrined in the European Convention on Human Rights? This, I believe, is the only way in which we will end up with a meaningful, future-proof regulation of content."
ACT Director General