Brussels, 5 May 2010 –The Association of Commercial Television in Europe (ACT) welcomes today's adoption of the report by Pilar del Castillo MEP on the "Digital Agenda for Europe".
The ACT represents one of the key pillars of the creative content industry, which according to a recent study contributes 6,9% or approximately Euro 860 billion to total European GDP and employs 6,5% of the total workforce in Europe, representing approximately 14 million workers. As indicated in the EP Report Europe's cultural and creative industries thus contribute significantly to the European economy and to the promotion of cultural diversity, media pluralism and participatory democracy.
ACT members welcome the recognition of the importance of our sector both in the EP Report on the Digital Agenda and in the Green Paper on Creative and Cultural Industries, adopted by the Commission last week.
Ross Biggam, Director General ACT, highlighted: "Commercial broadcasters can help deliver a successful Digital Agenda for Europe. Thanks to our continued investment in content and innovative services, European consumers have come to enjoy more choice than ever before. In the future it will be important to ensure continued investment in content creation, the highest level of consumer satisfaction through strong competition in the marketplace, a high level of copyright protection and the fight against piracy. There can be no meaningful digital economy without a vibrant, competitive content sector".
Against this background a couple of points require particular attention:
ACT Director General